HOW DOES CHILDHOOD OBESITY INFLUENCE PUBLIC 

Source of photo: Fanta

Source of photo: The Star

Source of photo: McDonald

Source of photo: CBS News

Source of photo: Pinterest

Source of photo: Pinterest

Source of photo: Pinterest

Source of photo: CBS News

 

• According to the research, strong associations between increase in advertising for non-nutritious foods and rates of childhood obesity.

• Nowadays, children from age 8 -18, consume multiple types of media and spend more times in-front of computer, television and game screens than other activity in their lives except sleeping. 

• Advertising directed at children this young is by its very nature exploitative. Children have a remarkable ability to recall content form the advertisement to which they have been exposed.

• Product preference has been shown to occur with as little as a single commercial exposure and to strengthen with repeated exposures. Product preferences affect children's product purchase request and these request influence parent's purchasing decisions. 

• Food promotion has a causal and direct effect on children's food preferences, knowledge and behaviour. 

• Direct evidence indicates that televisions food advertising increases children's preferences for food advertised and their request to parents for these foods.

• Food advertising increases children's consumption of advertised foods in the short-term, usually measured by a choice of foods following exposure to advertising. 

• Radio advertising increased adolescent's brand preference and intent to buy such as recently introduced soft drink.